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Tammie Phillips


Tammie joined the Olivers Real Food business as CEO in June 2020.

Tammie brings extensive experience and knowledge to the role of CEO, having founded About Life, an ethical and innovative health-focused wholefood supermarket chain. Tammie has demonstrated an incredible entrepreneurial spirit over many years, as well as a very real passion for health and retailing. Tammie has a hands-on approach, combined with strategic and analytic abilities and a lot of tenacity.

Tammie has a bachelors degree in commerce and forged a successful career in hotel acquisitions before her entrepreneurial spirit led her to establish About Life with her sister in 1995. Within 10 years About Life had successfully established itself with a unique market positioning and was turning over $10 million per annum. In 2005 the business was re-capitalised with private equity acquiring the majority share and a formal board of directors was elected.

From 2005 until 2018 Tammie held the positions of Director and CEO of About Life, growing the business to eight stores that employed over 400 staff and achieving $70 million in revenue. During that time Tammie held full accountability to the board and investment stakeholders, and was responsible for P&L Management and Cashflow, Sales and merchandising, Procurement Management, Strategic Supplier Development, Supply Chain Optimisation, Private Label, Marketing & Advertising, Product Management, Operations Management & Reengineering, New Store Feasibilities, Opening and Remodels.